According to the Counterpoint report, they have provided a list of the best-selling phones in 2025. For the past four years, only Apple and Samsung have been in the top 10. No other phone brands are present in this list.
And globally, Apple and Samsung together hold approximately 20% of the market share. When it comes to the best-selling phones in 2025, the iPhone 16 is in first place, the iPhone 16 Pro Max in second, the iPhone 16 Pro in third, and the iPhone 17 Pro Max in fourth place.
In fifth place is the Samsung Galaxy A6 5G, in sixth place is the Samsung Galaxy A06 4G, in seventh place is the iPhone 17, and in eighth place is the iPhone 15. In ninth place is the Samsung Galaxy S25 Ultra, and in tenth place is the iPhone 16. Of the top 10 phones, seven are iPhones, while only three are from Samsung.
